Home' My Ballarat : September 2009 Contents Football partnerships
September is the time of year when local, state and national football
competitions are gearing up for the finals. Council's open space
maintenance team will play a major role in ensuring all of the local grounds
are in top condition. This football season has also been a memorable one
for Council with the creation of a couple of new partnerships.
Ballarat is now the naming right sponsor for the AFL's Eureka Game which
is played annually between North Melbourne and Richmond. This
agreement is in place until 2011 and is a unique opportunity to promote
Ballarat as a destination to live, visit and invest.
Volunteers from Sovereign Hill travelled to the MCG. The Red Coats and
Peter Lalor were part of the pre-match entertainment and others in gold
rush era costumes handed out promotional flyers outside the entry gates.
Three hundred lucky Ballarat residents won tickets to the match. Many
came dressed to support their team and proudly waved the Eureka flags
that were supplied for the match. While Richmond led for most of the
game, North Melbourne produced a solid fourth quarter resulting in the
match ending in a draw.
Council has also become the venue naming rights sponsor for the Selkirk
Roosters this season. This prompted the oval to be renamed from Northern
Oval to Eureka Stadium. Ballarat Mayor Councillor Judy Verlin said this is a
fitting tribute to the city's history as the birthplace of Australian democracy.
Council has had a partnership with the football club since 2007 when the
club started displaying the 'Come to Life' brand on its jumpers.
Council is in the process of developing an Economic Strategy that will
guide growth and fundamentally shape the city's development for the next
five years. The strategy will articulate a vision for economic development
and capture a wide range of opportunities including the fact that Ballarat
is the fastest growing inland city in Australia. A conservative estimate
shows the city will have grown from 89,100 in 2008 to 127,360 by 2025,
an increase of almost 40,000 people.
With the current economic climate causing difficulties for a number of
local businesses, the task for Council is to be mindful of this while creating
a robust forward-looking strategy that prepares the business community
for the challenges of the future.
Importantly, the strategy will support existing industries and identify new
growth sectors with a sustainable and profitable future. The document will
also aim to consolidate Ballarat's position as the capital of western
Victoria by outlining the city's competitive advantages. These include the
fact that Ballarat is a learning city, a regional health provision centre, has
a well-developed Information Communication and Technology sector and
a repositioned manufacturing sector.
Community consultation will be used to help develop the strategy so that
it is a reflection of community expectations. An expert reference group will
also be established to support the formulation and delivery of this document.
The draft strategy is expected to be available for public comment at the
end of November.
For further information about the Economic Strategy contact Council's
Economic Development Team Leader Angie Lush on 5320 5731
City of Ballarat Community Magazine September 2009
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