Home' My Ballarat : April 2010 Contents City of Ballarat Community Magazine April 2010
Creating Queen --
the Unseen Archive
Creating a world-class exhibition's such as Queen -- the Unseen Archive
not only attracts a large number of visitors through the Art Gallery of
Ballarat's doors, but also provides opportunities for the City of Ballarat to
work with other organisations to help raise the profile of Ballarat as a
A major exhibition such as this requires thorough forward-planning and
tactical partnerships with media partners and sponsors.
The City of Ballarat's Manager Arts and Culture Ron Egeberg established
a relationship with the Proud Gallery in London and secured the exhibition
of the photographs of Queen taken during the band's heyday by former
crew member Peter Hince. Memorabilia was sourced from Queen's
A media partnership with the Herald Sun supported the exhibition's
marketing and saw exhibition tickets sold online via its Moshtix ticketing
service. An event sponsorship arrangement with Westpac promoted the
exhibition's on Westpac ATMs and in branches.
This much talked-about exhibition -- which had the support of big names
in music such as Molly Meldrum, Billy Pinnell and Michael Gudinski --
closed on 11 April 2010 and has successfully helped the gallery raise its
profile and attract a fresh, younger audience and many first-time visitors.
Eureka Stadium proves
It was a big day of netball, local football and community support when the
redeveloped and renamed Eureka Stadium Ballarat played host to its first
AFL NAB Challenge Cup practice match last month.
Formerly known as the Northern Oval, Eureka Stadium Ballarat has
evolved over the past two years into a premier AFL-level sports precinct
due to a major initiative between the City of Ballarat, the Victorian
Government, AFL, VFL and the North Ballarat Football Club.
The new Adcrete Attack 2000 plexi pave netball court and facilities were
funded by the City of Ballarat's Women's Sport initiative, part of the
Federal Government's economic stimulus package.
Over 5,000 people braved the weekend's storms and threatening rain to
watch the practice match which saw North Melbourne enjoy a 40-point
victory over Hawthorn.
The combined U17s Central Highlands Football League and the combined
U17s Lexton Plains Football League/Maryborough Castlemaine District
Football League also played a game on the new oval. It was the first time
that many of these up-and-coming sports stars had played at a pro-
The Eureka Cup Netball Challenge -- netball's version of 20/20 cricket --
was the first competitive netball match to be played on the new facilities
at Eureka Stadium Ballarat. Competing in a series of pool matches
consisting of 2 x 10 minute halves, Lake Wendouree played against North
City, Darley, Redan, Creswick and Avoca.
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