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City of Ballarat Community Magazine October 2011
ready for retail Growth
Ballarat City Council recently considered two reports that will have an important
impact on how the city plans for future growth: the Ballarat Activity Centres
Strategy and the Retail Capability and Gap Review.
thE BALLArAt ACtIVIty CENtrES StrAtEGy
What is it?
The Ballarat Activity Centres Strategy will guide and direct planning for Ballarat’s
future retail, commercial and community needs over the next 20 to 30 years.
What’s an activity centre?
Activity centres are places in the city where people go to shop, do business
and access health and other social services.
Why do we need an Activity Centres Strategy?
Over the next 20 to 30 years, Ballarat is projected to experience significant
Current long-term trends show a projected population for Ballarat of more
than 128,000 people by 2026 - an increase of about 30,000 people on
To manage this anticipated population growth, and the projected expansion
of retail, office and social land uses, Council needs a robust strategy to guide
and direct activity centre planning in the city.
What will growth mean for Ballarat?
The Activity Centres Strategy identifies that the projected population and
employment growth will generate significant retail, office and social floorspace
requirements by 2030:
• 117,000 square metres of retail floorspace - the equivalent of about
three new Stockland Wendouree centres
• 133,000 square metres of commercial floorspace or 9.1 hectares of
land to be provided – the equivalent of three additional University of
Ballarat Technology Parks
• 327,000 square metres of social floorspace or 21.5 hectares of land -
equivalent to 10 additional Ballarat Base Hospitals.
how many activity centres have been considered in the study?
The City of Ballarat has 13 existing activity centres that are the subject of
this strategy. In addition, Council has designated land for two additional
centres, to be developed in the Ballarat West Growth Area. These are Precinct
1: Delacombe Activity Centre and Precinct 3: Lucas Activity Centre.
What happens now?
At an ordinar y meeting in September, Council resolved to seek the Planning
Minister’s authorisation to prepare a planning scheme amendment to include
the Activity Centres Strategy in the City’s planning scheme.
The strategy will be placed on formal public exhibition as part of this process.
rEtAIL CAPABILIty AND GAP rEVIEW
Why a retail Capability and Gap review?
The Review paints an accurate picture of our current retail environment and
identifies areas that can be improved, such as reversing the pattern of leakage
to metropolitan Melbourne and other regional centres.
We want to attract visitors and encourage residents to spend their retail
dollars in Ballarat.
Maintaining and inspiring a vibrant, diverse retail sector is important to the
city’s economic health.
how important is retail to Ballarat’s economy?
Retail is the biggest sector in the municipality by share of employment. The
City of Ballarat’s Economic Strategy 2010-2014 found that in 2006 more
than 18% of Ballarat’s population was employed in retail positions.
What will come from the review?
The Review identifies potential opportunities in the retail sector that will form
the focus of investment attraction activities for Council.
The Review also provides an action plan to make this happen.
The Review gives Council essential data to support the information needs of
existing and new investors and provides recommendations to improve the
quality of this information over time.
The City of Ballarat Economic Strategy 2010 – 2014 identified retail as one
of the seven key growth sectors that will be the focus of the city’s future
economic development activity.
The Economic Strategy determined that in 2006 more than 18% of Ballarat’s
population was employed in retail positions.
In 2006, the sector delivered 7.5% of Ballarat’s economic output, totaling
more than $785 million.
Below: Destination and Connections Councillors Samantha McIntosh, Craig Fletcher and
Cheryl Bromfield take a look through Council’s Retail Capability and Gap Review which
confirms the CBD as a retail destination.
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