Home' My Ballarat : My Ballarat December 2011 Contents City of Ballarat Community Magazine December 2011
Destination and Connections
A respected regional leader with a strong profile that encourages tourism
and attracts new residents and business by promoting Ballarat’s unique
The following Destination and Connections projects were not completed or
were deferred in 2010 -11 financial year:
Development of a messaging matrix to use across all Council ser vices
and major projects
Development of a new Tourism Strategy
Development of a new Events Strategy
Development of a Destination Ambassador Program
Establish an Events Advisory Committee
Development of signage wayfinding strategy for the Eureka and Gold
Introduction of Arts and Culture Trails
Production of a special paid exhibition program for the Art Galler y
Customer Satisfaction Research Program for Council-owned cultural
Development of a Community and Stakeholder Engagement Strategy
for Council-owned cultural institutions
DESTINATION AND CONNECTIONS HIGHLIGHTS
Civic Hall Project
Council kick-started the Civic Hall project after two years of planning and
community consultation. The master plan for the site was adopted, a
Community Advisor y Panel was appointed and a nation-wide search began
for an architect and design team to develop a concept for a new building
on the site.
Art Gallery of Ballarat Renovations
The three year, $1.9 million project to upgrade the Art Gallery neared completion
in 2010 - 11 with the construction of a new annexe space, relocation of the
café, improvement of the retail space and repairs to skylights and parquetry
flooring to reduce trip hazards.
Craig Walsh – Digital Odyssey in Ballarat, presented by the Museum of
Contemporar y Art Touring Project, was supported by the City of Ballarat and
Regional Arts Victoria.
Major Conservation Works for Eureka Flag
The Eureka Flag underwent extensive repair and conservation works undertaken
by Artlab Australia, one of the nation’s leading textile conservation specialists.
Works included replacing the backing fabric and board and reinstating the
original size of the flag. The project also includes the construction of a new,
purpose-built, climate controlled display case.
Australian Centre for Democracy @ Eureka
The Eureka Centre was closed for redevelopment and Council called for
Expressions of Interest for the design of the new Australian Centre for Democracy
@ Eureka. More than 11,000 cubic metres of soil was removed from the top and
sides of the existing building in preparation for the commencement of works.
2011 Heritage Weekend
The 2011 festival was the fourth annual Heritage Weekend and the event
has progressively attracted a greater number of participants.
8,660 (minimum) attended the event
67% of respondents were from Ballarat
85% of respondents indicated they were likely/ver y likely to return to
future Heritage events
97% of respondents indicated the event was good/very good
Ar ts in the Park
Council’s free annual music program Arts in the Park was held in January
2011. The program featured a range of entertainment from blues and roots
to jazz and rock with a little bit of everything in between.
Economic Strategy and Economic Development Advisory Committee
With the guidance of Council’s Economic Strategy 2010 - 2014 and the
Economic Advisory Committee, key sectoral strategies were completed for
business ser vices, health, education and retail.
Ballarat Industry Participation Program – BIPP
The use of the Ballarat Industry Participation Program (BIPP) continued for Council’s
project expenditure, announcing the pleasing 2009 – 10 local expenditure figure
of 88 percent. In support of the BIPP, Council ran five successful Tenderwrite
sessions for local businesses to hone their tender writing skills.
Relocation of the Visitor Information Centre
The Visitor Information Centre (VIC) was successfully moved from the Eureka
Centre to Lydiard Street North, after it was closed for redevelopment in
October 2010. The Centre is progressing well in its new temporary location
with easy access for VIC staff greeting trains and a large number of walk in
visitors arriving at the Centre.
New experiences at Her Majesty’s Theatre
The Bell Shakespeare Company selected Her Majesty’s Theatre as the venue
for the production week of Julius Caesar.
Bubblewrap and Boxes, presented by Her Majesty’s Theatre at the Mining
Exchange, was enjoyed by more than 500 people.
Mars Cycling Australia Road National Championships and National
Criteriums were contested in Ballarat with around 200 world-class
2010 Masters National Road Championships with 400 masters
competing on the streets of Ballarat
Herald Sun World Cycling Classic – the official warm up event to the
World Cycling Road Championships
FAST FACTS 2010 – 11
(2009 - 10)
Art Gallery student admissions
Her Majesty’s Theatre occupancy (days)
Her Majesty’s Theatre audience numbers
Business Ballarat website visits
New resident booklets distributed
Annual Report Snapshot
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